Cast your minds back almost a year ago and you might remember the mania that accompanied Amazon Prime Day, an event that was originally a one-day-only batch of discounts and special offers Amazon offered up in order to celebrate its anniversary. The event itself started back in 2015 and now, a few years later, here we are - Amazon Prime Day is an annual thing and a bit of a mini-Black Friday in terms of bargains and rushes on stock. This year's Prime Day is set to take place on 16th July, 2018.
While Amazon makes a habit of keeping the exact day of the event under wraps until shortly before launching, it seems as though a stray banner has given the game away for this year's event, as that the aforementioned imagery went live sometime yesterday, proudly stating: "Starts at noon, 16 July. An epic day (and a half) of our best deals."
The extra time allotted to what is still proudly called "Prime Day" is not unprecedented, as last year's Prime Day festivities took place over a 30-hour period. The extra six hours brings the total event time up to the previously mentioned "day and a half" timeframe. The 16th itself is later than Prime Day is traditionally held (usually taking place around 12th July), though with the World Cup Final taking place on 15th July, it's a safe bet Amazon has gone with a later date in order to keep the spotlight purely on Prime Day.