Two moments from EA's E3 2018 media briefing stuck with me long after I left the blazing heat of Los Angeles.
The first was EA's dramatic Champions League trophy reveal, up close and personal as it was for me as I sat in the tiny chairs squeezed into the Hollywood Palladium's mosh pit. It made me gasp. I knew an announcement about FIFA finally getting the Champions League after years of exclusivity on PES was coming (thanks, ). But as a football fan, seeing the actual Champions League trophy within touching distance had the hairs on the back of my neck doing a merry dance.
The second was EA boss Andrew Wilson's closing remarks, which I've struggled to shake because, well, I'm not going to pull any punches here - they stank of hypocrisy.