In less than a month, the brands Purchase Consideration increased from 21% to 31% among US adults aged 18-34 PlayStations latest TV spot ends with a horde of people running along a beach, while others soar into the air and fly. The ad, titled Play Fearlessly, debuted on June 3, and appears to be getting the attention of millennials 63% of whom play video games, according to recent figures from YouGov Profiles.